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PausedAI product for IT companiesClickable board

Insurance navigator: corporate health cover in plain words

An app that reads an employee's corporate health insurance and turns it into a plan: what is covered, what is left, and what to book before the policy ends. Researched, prototyped and priced in about a week, then paused for an honest reason.

3clicks: document → plan → reminders
6insurers in the reference base
12research sections on one board
B2Bthe only model that sells
The story

From the problem to the result.

01
Situation

Paid for, rarely used

Companies pay for health cover, and employees use a fraction of it. Programs are long PDFs, every company has custom terms, and HR answers the same questions again and again.

  • Check-ups and massages unused for years
  • Visits not covered because nobody called the assistance line first
  • HR runs benefits in spreadsheets
02
What we built

A product board and a clickable prototype

A research board: market, audience, competitors, product, pricing models, marketing, MVP plan and risks. Next to it a phone prototype: upload the program, watch it being parsed, get a plan of benefits with limits and steps.

  • Every answer quotes the page of the document
  • No medical advice, only policy terms and steps
  • Calendar reminders for what expires
03
How it works

The core is the employer's document

Corporate programs are custom, so a database of insurers is only a fallback. The value comes from parsing the actual document: "you have a check-up limit left, and it ends in August".

  • Upload a PDF or pick an insurer
  • Plan: covered, not covered, limits, how to use
  • HR cabinet for pilots: upload once, share with staff
04
Result

Paused before spending on development

The research showed that in this niche the employer or the insurer pays, not the employee. Selling it means a B2B cycle through insurers and IT companies. We paused it on purpose and kept the board and prototype.

  • Paused: B2B-only sales cycle
  • Decision made in days, not after months of code
  • Prototype screens simplified for this site
Demo board

Click through the board.

Same structure as the real thing. Names and numbers are demo data.

Insurance navigatorDemo data
At a glance

Format, tools and status.

FormatResearch board + phone prototype
Built withClaude, public market data, an interactive board
Data on this siteDemo policy and benefits
StatusPaused
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