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DoneB2B content platformClickable board

Entertainment Hub: a partner CRM built from two years of mail

A B2B platform that distributes content from partner studios to digital entertainment services. The partnership history lived in one mailbox. We turned about 800 emails into one board: who is waiting for whom, what is owed, and what to do this week.

~800emails read and sorted
~50partner companies on one board
48 hreply rule
1action queue for the week
The story

From the problem to the result.

01
Situation

The whole business in one inbox

Contracts, invoices, rate changes and follow-ups sat in two years of email. A new manager could not tell which partner was waiting for an answer, which invoice was unpaid, or which address was dead.

  • No pipeline: every partner was a thread
  • Payments confirmed in mail, or not at all
  • Follow-ups depended on memory
02
What we built

A board with a focus page and a card per partner

Every partner got a stage, an owner of the next move, days of silence and a next step. Money got its own page: what we owe, what we are owed, and the terms behind each invoice.

  • Focus: stages, whose move, silence by age
  • An action queue sorted by urgency
  • Mail flow and reply rules on one page
03
How it works

Rules that keep it clean

Each partner email updates the card: status, whose move, date. Reply within 48 hours, ping after 5 working days, switch channel after three pings. New outreach goes in waves with named contacts only.

  • Invoices forwarded to finance on the day they arrive
  • Payment details confirmed outside email before paying
  • Twice a week: queue review and reply drafts
04
Result

Handed over turnkey

The team opens one board and sees the week. Partner names, amounts and terms are confidential, so the board on this page uses invented studios and numbers.

  • Done and handed over
  • Demo partners and amounts on this site
  • Same approach works for any B2B pipeline that lives in mail
Demo board

Click through the board.

Same structure as the real thing. Names and numbers are demo data.

Entertainment Hub · partner boardDemo data
At a glance

Format, tools and status.

FormatPartner CRM board + mail rules + outreach playbook
Built withClaude, the mailbox archive, Google Drive
Data on this siteInvented partners and amounts
StatusDone
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