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In progressAI startup for pet ownersClickable board

Pet Date: a startup's product strategy in a few evenings

A social app and care tool where the pet tells its own story in the first person. The human is "my person": sign-in, payments, consents. Built on a partner's PRD and iOS prototype.

11product modules
11revenue streams
8board sections
0users yet: honest status
The story

From the problem to the result.

01
Situation

A PRD and a prototype, no plan to test demand

A partner had a combined PRD and a working iOS prototype: a social app where the pet is the user. The open questions were what makes people come back, how it earns, and how to test demand before more code.

  • Empty network at launch in one city
  • Care features missing from the PRD
  • No monetization beyond avatars
02
What we built

A product board with 8 sections

The PRD split into goals, metrics and scope. The prototype video cut into key screens. Care ideas built into the partner's logic, in the pet's voice: health, passport, going abroad, "I'm lost".

  • 11 modules in three groups: care, safety, life
  • 11 revenue streams with lines we don't cross
  • A backward planner for travelling to the EU
03
How it works

Two landings, one budget, one winner

Landing A sells friends nearby, landing B sells care and safety. Same budget, both in the pet's voice. The cheaper sign-up wins the first screen.

  • Interviews with owners before any ads
  • Planned, not run yet
  • Public content agreed with the partner
04
Result

In progress, long horizon

Concept and product work with a co-founder. Not launched: no users and no revenue yet. Weekly sync, and every public detail is agreed together.

  • In progress
  • No invented numbers
  • Done in a few evening sessions with Claude
Demo board

Click through the board.

A simplified version of the real board, rebuilt for this site.

Pet Date · product boardDemo data
At a glance

Format, tools and status.

FormatProduct board + demand test plan
Built withClaude, the partner's PRD and prototype
Data on this siteConcept data, agreed with the partner
StatusIn progress
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