Metrics in plain words.
Each metric, the question it answers, and where it lives on the boards.
Are we on track for the month today? Fact divided by the plan for today, not for the whole month. Hub.
How much money is missing right now. The same gap in dollars, so the size of the problem is clear. Hub.
How many people paid at least once in the period. Product.
Of everyone who signed up, what share paid. Product.
How much one payment brings on average. Product, Finance.
Of all payment attempts, what share went through. A drop here costs money within hours. Payments.
Money that failed payments did not bring in, against the normal success rate. Payments.
The customers who bring the largest share of revenue, and who is close to joining them. VIP.
Of the customers who paid this month, what share pays again next month. Retention.
Customers whose behaviour looks like leaving: fewer visits, no payment for longer than usual. Retention.
Of the customers the call center reached, what share came back and paid. Call center.
Finished tasks whose expected effect on a number was confirmed. Task tracker.
Of web customers, what share installed the app and kept using it. App tracking.
What stays from revenue after direct costs. Finance.
Where the month will land at the current pace, against the plan. Finance.